Tout Happiness as the Highest Form of Healthy
As a husband and wife team, one an industrial designer and the other a 16 year counterintelligence officer, we love a challenge.
In 2016, a notice from our son's school banning nuts presented us with a challenge: find a safe, major food allergen-free spread to be an alternative to peanut butter without compromising, texture, taste, nutritional and family values.
As people told us that we could never meet all of these requirements, we quoted Walt Disney: “It's kind of fun to do the impossible.”
In 2017 we hired two award-winning food engineers and challenged them to break conservative paradigms and create the first mind-blowingly delicious, 100% major food allergen free spreads and snacks. And if that wasn’t hard enough, it needs to have: perfect mouthfeel, amazing overall organoleptic experience, equal in nutritional values to nut butters, no hydrogenated oils, no artificial sweeteners or added salt, be shelf-stable, no refrigeration needed, made in the U.S.A, organic, sustainable, gluten free, vegetarian, Kosher and oh, make it fair trade and eco-friendly.
These brilliant creative minds got to work, and two painstaking years later Jubli® was born.
Creators of mouthwatering, nut-free spreads and snacks with a belief that the world is best enjoyed, not just lived.
We’re reimagining the expectations of modern snacking to ensure everyone can enjoy a moment of deliciousness. Our 100% nut-free, indulgent sesame-based spreads and snacks are free of Big-8 allergens, highly nutritious and full of surprising delight.
We’re a true celebration of flavor, for everyone.
The name Jubli comes from the uniqueness of the product. When something is ineffable it is only fitting to invent a word for it.
Just as Shakespeare made up Bedazzled to describe the particular gleam of sunlight, or as J.K. Rowling came up with Muggle for a person who lacks any sort of magical ability.
We invented Jubli to describe the sensation you get when eating our products - To experience something delightfully awesome. And resonates our products mindset - Simple. Clean. Safe. Delicious. That’s it.
Jubli is a synonym:
Supercalifragilisticexpialidocious, wondrous, remarkable, unusual, extraordinary, admirable, fascinating, awe-inspiring, unexpected, striking, marvelous, amazing, astounding, mind-blowing.
Jubli was built as an expression of our values and as you can see these values are so important to us, we had to incorporate them on our packaging:
“We commit to raising our children with devotion and dignity. We will educate them through example to respect the environment, have a sense of pride in themselves, and treat all people as equal.” R&M wedding vows
At Jubli® we are committed to giving back to our local and wider community. Alongside our community activities, we donate 25% of our profits to charities that support children.